Marketing Research Articles and Video

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ArticleRely on NPS? Look through the lens of neuromarketingCeri-Ann Hughes|June 11, 2018
ArticleDesign thinking in the age of behavioral economicsGreg Chu|June 1, 2018
ArticleTo succeed in marketing research you must know what’s really driving changeKathryn Korostoff|May 21, 2018
ArticleBuilding synergy in focus groups with applied improvisationMichelle Lenzen|May 1, 2018
ArticleHow to win with creative research designJulia Eisenberg|May 1, 2018
ArticleThe building blocks of a successful panel loyalty programKathryn Felke|May 1, 2018
ArticleThe birth of the focus groupLiza Featherstone|May 1, 2018
ArticleGleaning insight from unsupervised Bayesian belief networksCharles R. Hammerslough|April 23, 2018
ArticleImproving your max-diff dataMorris Wilburn|April 9, 2018
Article5 tips for gathering feedback from pharma consumersHolly Carter|April 9, 2018
ArticleAuto industry shifts as consumers lean into membership economyRobbie Kellman Baxter|April 9, 2018
ArticleA framework for creating satisfied b2b customersAlan Hale|April 1, 2018
ArticleBalancing monadic-cell test designsPeter Gold, Jordan M. Losen|April 1, 2018
Article4 steps to optimizing B2B product claimsAlex Xiaoguang Zhu, Janet Ziffer|April 1, 2018
ArticleWhat B2B marketers need from marketing research in 2018Andrew Dalglish|March 26, 2018