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Showing:Advertising Effectiveness

Total: 271

ArticleThe top 8 Super Bowl ads of 2023Rachel Rodgers, Pedr Howard|February 15, 2023
ArticleUsing the elements of moviemaking to drive video advertising impactEldaa Daily, Charles Young|January 1, 2023
ArticleAdvertising effectivenessJerry Thomas|January 1, 2023
ArticleWhat the World Cup can teach brands about advertising ahead of the cookieless futureNikhil Jain|November 14, 2022
ArticleStruggling with brand strategy? Consider 4 psychological profilesHunter Thurman|September 6, 2022
Sponsored VideoEye square webinar: The Key to Ad Success on Social MediaJeff Bander|August 17, 2022
ArticleThe rhythms of attention and memory in advertisingCharles Young|March 1, 2022
Article10 Top Advertising Research Companies 2022Quirk's Staff|March 1, 2022
ArticleForget your troubles: Americans want brands to make them laugh in 2022Jeremy King|January 14, 2022
ArticleBridging the say-do gap with behavioral dataAnne Hunter|October 1, 2021
ArticleMaximize the impact of your TV campaign with audience-based buyingDanielle Delauro|October 1, 2021
ArticleIn 2020, negativity didn’t deliver for marketersGarrett Hughes|June 14, 2021
ArticleBuilding ad campaigns for smartphone successJon Brand|May 1, 2021
ArticleHow System 0 determines communications success in the new digital environmentJeff Bander, Jan-Philipp Görtz, Philipp Reiter, Michael Schiessl|March 1, 2021
ArticleWhat To Expect from Brands at the 2021 Super BowlJanice Caston|February 15, 2021