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Showing:Product Placement

Total: 48

ArticleThoughts on the mobile future of Hispanic ad testingCharles Young|March 1, 2015
ArticleIn Case You Missed It... December 2014Quirk's Staff|December 1, 2014
ArticleInferior alternatives? Why traditional food brands need to get smarterJohan Anselmsson, Niklas Bondesson, Ulf Johansson|October 1, 2014
ArticleHow to link customer loyalty to profitsMichaela Mora|July 1, 2014
ArticleQuality vs. quantity: A process for identifying the best of the best B2B respondents for new product researchKip Creel|April 1, 2014
ArticlePlace vs. space: Three tools for turning shopping into entertainmentGavin Johnston|June 1, 2013
ArticleThe right message for the right category: Using social influence at the shelfValla Roth|May 1, 2012
ArticleProduct configuration: a research technique for the timesRajan Sambandam|February 1, 2012
ArticleBeyond awareness and recall: rethinking sponsorship measurementNicholas Cameron|August 1, 2011
ArticleWinning at retail with virtual shopping researchValla Roth|June 1, 2011
ArticleEye tracking, product placement and Lady Gaga: What Bad Romance can teach us about embedded brandingStefanie Gehrke, Jennifer Knodler|January 1, 2011
ArticleIn Case You Missed It... November 2009Quirk's Staff|November 1, 2009
ArticleIn Case You Missed It... October 2009Quirk's Staff|October 1, 2009
ArticleEvolving customer satisfaction through brand authenticityJeff Hall, David Robbins, Kerry Colligan|October 1, 2009
ArticleTrade Talk: How the strong retailers are survivingJoseph Rydholm|April 1, 2009