Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Video Recording

Total: 49

ArticleMixing old and new qualitative methodsCurtis Kaisner, Karen Lindley|May 1, 2012
ArticleMore than just verbatims - adding rigor to consumer ethnographic filmMaren Elwood|October 1, 2011
ArticleFusing ethnography and interrogational research into a new modality for health care researchPeter Simpson, Lynn Ford-Somma|October 1, 2011
ArticleQualitatively Speaking: How online video-based qualitative delivers the truthJohn Williamson|June 1, 2011
ArticleWhy Web-assisted TDIs are a cost-effective qualitative methodologyTom Donnelly|May 1, 2011
ArticleQualitatively Speaking: The value of second sight in qualitative and ethnographic fieldworkBill Abrams|February 1, 2011
ArticleOrganizational performance: Are you using the right metric?Chelsea Hammond|November 1, 2010
ArticleEver the skeptics: tips for dispelling doubt in employee researchMargaret Roller|June 1, 2010
ArticleInsights from video diaries help Midas in its drive for better customer serviceJoseph Rydholm|May 1, 2010
ArticleWhat effect does tabletop shape have on focus group dynamics and client viewing?Raul Perez|May 1, 2010
ArticleLiven up your qualitative with these online solutionsAmy Savin|December 1, 2009
ArticleQualitatively Speaking: Evolving ethnographyMichael Carlon|April 1, 2008
ArticleThoughts on the role of video and ethnography in marketing researchGavin Johnston|December 1, 2005
ArticleUse video to enhance your qualitative researchIan Fureman|December 1, 2003
ArticleVideo safaris: an alternative to in-facility focus groupsPierre Belisle|June 1, 2003