Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:1992

Total: 100

ArticleRegression-based satisfaction analyses: proceed with cautionWilliam McLauchlan|October 1, 1992
ArticleNames of Note October 1992Quirk's Staff|October 1, 1992
ArticleTrade Talk: Biz-to-biz technique aims to bridge the gapJoseph Rydholm|October 1, 1992
ArticleDetermining attribute importanceRandy Hanson|October 1, 1992
ArticleAt American Express Travel Services, management and employees at all levels use data from customer satisfaction researchJoseph Rydholm|October 1, 1992
ArticleSurvey Monitor October 1992Quirk's Staff|October 1, 1992
ArticleThe importance of client participation in researchJoel Lieberman, Steve DiFranco, Susan Robinson|June 1, 1992
ArticleThe latest findings of an ongoing study of why respondents participate in focus groupsAlice Rodgers|June 1, 1992
ArticleNames of Note June/July 1992Quirk's Staff|June 1, 1992
ArticleTrade Talk: A church surveys its congregation: contemporary or traditional?Quirk's Staff, Joseph Rydholm|June 1, 1992
ArticleIncreasing survey accuracyNorman Frendberg|June 1, 1992
ArticleAn omnibus survey aids researchers in screening for major study of U.S. Jewish populationJoseph Rydholm|June 1, 1992
ArticleProduct and Service Update June/July 1992Quirk's Staff|June 1, 1992
ArticleResearch Industry News June/July 1992Quirk's Staff|June 1, 1992
ArticleQualitative research professionals are much more than just moderatorsRuth Zanes|June 1, 1992