ArticleLong John Silver’s uses in-bound surveys to get reactions from a key customer segmentJoseph Rydholm|October 1, 1995
ArticleMachine-readable surveys make it easier for utility’s customers to express their satisfactionJoseph Rydholm|October 1, 1995
ArticleReengineering the marketing research function: The information management department in the year 2000Larry Constantineau|October 1, 1995
ArticleCable companies must listen to customers if they hope to survive in a rapidly changing marketRichard Schreuer, Polly Staman, Jim Higgins|October 1, 1995
ArticleIn-bound telephone surveys invite respondents to express their satisfaction digitallyRoy Ralston, Cindy Ford|October 1, 1995
ArticleRegression analysis is a key to actionable results in CSMEleonora Malpa, Patrick McPhillips|October 1, 1995
ArticleResearch propels New York City Transit’s drive to become customer orientedJoseph Rydholm|June 1, 1995