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Showing:Advertising Research

Total: 586

ArticleAds should focus less on features and more on consumers’ core needs and emotionsJohn Hallward|April 1, 2008
ArticleDallas agency tests concepts for Dave & Buster’s TV spots online and in traditional focus groupsOwen Hannay|April 1, 2008
ArticleIn Case You Missed It... April 2008Quirk's Staff|April 1, 2008
ArticleWhen is the best time to introduce a brand in a commercial?Charles Young|April 1, 2008
ArticleA look at eye tracking and click testingJon Puleston|April 1, 2008
ArticleBy the Numbers: Ad recall trends: over, under, sideways, down?Robert Morais|October 1, 2007
ArticleIn Case You Missed It... June 2007Quirk's Staff|June 1, 2007
ArticleIn Case You Missed It... May 2007Quirk's Staff|May 1, 2007
ArticleBreaking down the barriers to effective advertisingJerry Thomas|April 1, 2007
ArticleThe four types of brand memoriesCharles Young|April 1, 2007
ArticleSpending promotional dollars for chronic and acute drugsMichael Latta|April 1, 2007
ArticleResearch lays foundation for hospital’s non-traditional ad campaignRobin Segbers|June 1, 2006
ArticleIntegrated testing for integrated ad campaignsCharles Young|April 1, 2006
ArticleMeasuring the effectiveness of its DTC TV ads helps pharma firm gauge ROMI to brandsRamon Portilla|April 1, 2006
ArticleUnderstanding the effectiveness of television, online and magazine advertising in cross-media campaignsWilliam Havlena|April 1, 2006