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Showing:Advertising Research

Total: 586

ArticleAnalysis of beer ads shows the role of emotion in effective advertisingKarl Rosenberg|April 1, 2006
ArticleIn Case You Missed It... April 2006Quirk's Staff|April 1, 2006
ArticleResearch on Kaiser Permanente ads explores influence of language preferenceDon Bruzzone, Jack Bookbinder|April 1, 2006
ArticleA new paradigm for marketing accountabilityMichael Wolfe|February 1, 2006
ArticleThe reality of Baby Boomer brand loyaltyHeather Stern|February 1, 2006
ArticleIn Case You Missed It... January 2006Quirk's Staff|January 1, 2006
ArticleIn Case You Missed It... November 2005Quirk's Staff|November 1, 2005
ArticleScotland ’s tourism agency revamps ad campaign to attract European visitorsAnna Lilleengen|November 1, 2005
ArticleA look at preventing the copying of visual stimuli in online researchDavid Bradford, Harley Rivet|July 1, 2005
ArticleHow to improve the accuracy of Internet ad trackingCharles Young|July 1, 2005
ArticleUsing an online perceptometer to test television adsEd Erickson|July 1, 2005
ArticleMeasuring 'lift' is changing the balanceDon Bruzzone|April 1, 2005
ArticleAn online survey instrument gives American Express valuable insights for developing its advertising and marketing programsJoseph Rydholm|April 1, 2005
ArticleHow ads can make your brand their brandCharles Young|April 1, 2005
ArticleThe visual impact of award-winning adsChristian Scheier, Karsten Weide|April 1, 2005