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Total: 597

ArticleResearching the leveraged influencer in telephone focus groupsGeorge Silverman|December 1, 1993
ArticleNotes on the changing use of qualitative researchLeslie Harris, Paul Bolden|December 1, 1993
ArticleTrade Talk: Should clients sit in on focus groups?Joseph Rydholm|December 1, 1993
ArticleFocus group listening and hearingJim Spanier|December 1, 1993
ArticleMaking storyboards work in focus groupsRusty Clowes|December 1, 1993
ArticleModerating: when gender mattersRebecca Day|December 1, 1993
ArticleSerendipity happens: the element of surprise in qualitative researchDaisy Spier|December 1, 1993
ArticleKeys to successful focus groupsQuirk's Staff|June 1, 1993
ArticleContact lens manufacturer Wesley-Jessen focuses on customer opinion with ongoing researchQuirk's Staff|April 1, 1993
ArticleResearch with business customers drives Georgia-Pacific Corp.'s massive reorganization effortJoseph Rydholm|April 1, 1993
ArticleQualitative ad research: walk like a researcher, think like a creative personDaisy Spier|March 1, 1993
ArticleGroup response measurement systems aid in ad testing and moreJim Strelchun|March 1, 1993
ArticleFocus gruops give a Dallas hospital insight into men's attitudes toward health careQuirk's Staff|January 1, 1993
ArticleThrough a mail survey, California PERS asks enrollees to evaluate satisfaction with 25 health plansQuirk's Staff|January 1, 1993
ArticleSurveying focus group respondents yields unexpected benefitsAlice Rodgers|December 1, 1992