Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Advertising Research

Total: 586

ArticleSuper Bowl advertising: What really works?Don Bruzzone, Paul Shellenberg|March 1, 1996
ArticleCreative testing: "Beat the systems" with four simple rulesTim Huberty|March 1, 1996
ArticleSpanish-language advertising boosts loyaltyFelipe Korzenny, Betty Korzenny, Rebecca Abravanel, Adrien Lanusse|January 1, 1996
ArticleFlorida golf school uses neural networks to analyze advertising brochureQuirk's Staff|March 1, 1995
ArticleSome thoughts on packaged goods advertisingJerry Thomas|March 1, 1995
Article'Hands on' copytesting cooks up a more effective campaign for Gold’n Plump ChickenTim Huberty|March 1, 1994
ArticleWhat is great creative?Paula Pierce|March 1, 1994
ArticleIs three a crowd?Bill Buchanan|March 1, 1994
ArticleResearch uncovers keys to creating good advertising for soccer’s World CupJoseph Rydholm|March 1, 1994
ArticleA review of focus groups for advertising agenciesLee Slurzberg, Charlotte Rettinger|March 1, 1994
ArticleMaking storyboards work in focus groupsRusty Clowes|December 1, 1993
ArticleKeep America Beautiful uses one-on-ones to test replacement for long-running TV spotJoseph Rydholm|March 1, 1993
ArticleQualitative ad research: walk like a researcher, think like a creative personDaisy Spier|March 1, 1993
ArticleTrade Talk: The ads were super if the game wasn'tJoseph Rydholm|March 1, 1993
ArticleStudies find more proof that magazine advertising worksQuirk's Staff|March 1, 1993