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Showing:Neuromarketing Research

Total: 60

ArticleApplying facial coding to ad testingDan Hill, Aron Levin|March 1, 2013
ArticleMust-read books for marketing researchersQuirk's Staff|February 1, 2013
ArticleA report on the Confirmit Market Research Software SurveyTim Macer, Sheila Wilson|August 1, 2012
ArticleBy the Numbers: Behavioral science and the future of businessAaron Reid|June 1, 2012
ArticleTrade Talk: Coke’s Sthanunathan charts the future of marketing researchJoseph Rydholm|June 1, 2012
ArticleA look at the relationship of neuroimaging and marketing researchSean Green, Neil Holbert|May 1, 2012
ArticleUtilizing eye-tracking to optimize direct mailCathleen Zapata|May 1, 2012
ArticleIn Case You Missed It... November 2011Quirk's Staff|November 1, 2011
ArticleFAQ: neuromarketing researchJoseph Rydholm|May 1, 2011
ArticleTrade Talk: Advice on how to approach neuromarketing researchJoseph Rydholm|May 1, 2011
ArticleUsing neuroscience effectivelyGraham Page|May 1, 2011
ArticleLet’s be prudent in our use of neuroscience for marketing and advertising researchJohn Owen|August 1, 2010
ArticleWhat can measuring brain waves tell us about an ad’s effectiveness?Charles Young, Stephen Sands|August 1, 2009
ArticlePrinciples for interpreting eye-tracking dataMike Bartels|January 1, 2009
ArticleTesting ads using skin conductance response measurementsJack Shimell|March 1, 2002