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Showing:Segmentation Studies

Total: 129

ArticleQuirk's most-viewed marketing research articles of 2022Quirk's Staff|December 19, 2022
ArticleReinventing segmentation to drive long-term brand growthLuis Molina|November 1, 2022
ArticleQ&A with Steffen Schmidt, LINKMaddie Swenson|October 26, 2022
ArticleChanging Values, Nimble Brands: Adapting to the ConsumerGfK Consumer Life|September 6, 2022
ArticleStruggling with brand strategy? Consider 4 psychological profilesHunter Thurman|September 6, 2022
ArticleTech, sustainability and diversity: Quirk’s Event New York takeawaysArundati Dandapani|July 29, 2022
ArticleUsing behavioral biases to increase the value of segmentationJack Miles|May 2, 2022
ArticleInnovative Products and Services November/December 2021Quirk's Staff|November 1, 2021
ArticleCan there be more than one right answer? Avoiding bias in researchRich Raquet|October 18, 2021
Article4 guidelines for applying segmentation to tech companiesAlan Nazarelli|October 5, 2021
ArticleIs there a difference between market research and voice of the customer programs?Eric Smuda|September 1, 2021
ArticleUnderstanding consumers with modern segmentation techniquesFaina Shmulyian, Sheilah Wagner|August 11, 2021
ArticleUnderstanding individual consumer experiences mattersPriyanka Carr|June 14, 2021
ArticleConsumer vs. shopper: A new way of workingNathaniel Noertker|May 17, 2021
ArticleInspiring solutions and the next set of leadersQuirk's Staff|January 1, 2021