Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Data Analysis

Total: 897

ArticleComcast’s Versus channel turned to research to better understand a core audience segmentJon Last, Christopher Whitely|August 1, 2010
ArticleRisky business: How research can find the truth about respondents' bad behaviorMichael Lieberman, Jon Montgomery|August 1, 2010
ArticleCracking the code of social media data analysisThomas Malkin|August 1, 2010
ArticleSoftware Review: Q data analysis softwareTim Macer|August 1, 2010
ArticleWhat is the impact of survey design on respondent engagement?Nallan Suresh, Michael Conklin|July 1, 2010
ArticleTrade Talk: Portait of a researcherJoseph Rydholm|July 1, 2010
ArticleHow clear research objectives can lead a project to successBonnie Eisenfeld|July 1, 2010
ArticleData Use: The pros and cons of survey routers in online researchPete Cape|July 1, 2010
ArticleBy the Numbers: Survey of researchers reveals concerns about benchmarkingMichele Sims, Jennifer Van de Meulebroecke|April 1, 2010
ArticleTrade Talk: A sharp analysis of analyticsJoseph Rydholm|April 1, 2010
ArticleHow hybrid research allowed eBay users to give feedback on the feedback systemPeter Mackey, Mike Katz|April 1, 2010
ArticleIs a longitudinal approach the secret to measuring an ad's ROI?Quirk's Staff|April 1, 2010
ArticleData Use: Telling the future from the past: predictive versus classical statisticsWilliam Briggs|February 1, 2010
ArticleDetecting and eliminating racial profiling and unfair sales practices in consumer lendingPaul Lubin|January 1, 2010
ArticleData Use: A good choice for choice modelingMichael Lieberman|January 1, 2010