Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Data Analysis

Total: 897

ArticleData Use: Measuring and maximizing the ROI of a loyalty programMichael Lieberman|November 1, 2008
ArticleAn overview of business-to-business research in ChinaMatthew Harrison, Alaric Fairbanks|November 1, 2008
ArticleTrade Talk: Data quality for dummiesJoseph Rydholm|October 1, 2008
ArticleComparing river respondents to panelistsDenise Brien, Melanie Courtright, Marjette Stark|July 1, 2008
ArticleBy the Numbers: How to protect online survey data integrityChris Gwinner|July 1, 2008
ArticleDevelop and deliver pharmaceutical market research that improves brand strategyMelinda Kizer|June 1, 2008
ArticleWhen presenting research results, use your skill set to find the right mix of detail and perspectiveTimothy Keiningham, Luke Williams|May 1, 2008
ArticleData Use: Knowing the scoreMichael Lieberman|May 1, 2008
ArticleData Use: Does the rating scale make a difference in factor analysis?Julia Lin|April 1, 2008
ArticleBy the Numbers: Mastering the art of writing quantitative marketing research reportsAlbert Fitzgerald, Ron Weidemann|April 1, 2008
ArticleResearchers continue making their feelings known in part II of a report on the 2007 Confirmit Market Research Software SurveyTim Macer, Sheila Wilson|March 1, 2008
ArticleWhen, why and how to do them - and what can go wrongDeborah Sawyer|March 1, 2008
ArticleSurvey aims to unearth a better understanding of the people who analyze masses of informationKarl Rexer, Paul Gearan, Heather Allen|March 1, 2008
ArticleSuccessful B2B research requires insight generation, not just data gatheringKieron Mathews|March 1, 2008
ArticleTelephone vs. Internet marketing research data collection - a case studyJim Nelems|December 1, 2007