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Showing:Data Analysis

Total: 897

ArticleUsing mind maps in qualitative researchReshma Bachwani|December 1, 2007
ArticleA guide to successful offshore data collection managementKarl Feld|November 1, 2007
ArticleData Use: Creating a new scale of brand prestige using latent class modelingMelvin Prince|October 1, 2007
ArticleData Use: Which do your customers value more: service or trust?Albert Fitzgerald|July 1, 2007
ArticleBy the Numbers: Using ANCOVA to gauge the impact of demographic differences on satisfactionTimothy Taylor|July 1, 2007
ArticleFollow these guidelines to give more effective research presentationsGary Schmidt|April 1, 2007
ArticleTraditional methods of analyzing the effects of line extensions no longer sufficeJeffrey Kirk, Susan Sayre|April 1, 2007
ArticleBusiness researchers can learn a few things from political pollingRon Sellers|April 1, 2007
ArticleSpending promotional dollars for chronic and acute drugsMichael Latta|April 1, 2007
ArticleData Use: Using discrete choice conjoint to validate stated-choice dataVivek Bhaskaran|March 1, 2007
ArticleTen guidelines for a good segmentationPeter Flannery|March 1, 2007
ArticleA look at just-about-right scales in consumer researchJeff Kroll, Richard Popper|February 1, 2007
ArticleData Use: (Sub-)optimal test designs for multivariable marketing testingGordon Bell, Roger Longbotham|February 1, 2007
ArticleData Use: McCullough’s Laws: first principles of commercial data analysisRichard McCullough|January 1, 2007
ArticleData Use: Scale conversionsRajan Sambandam|December 1, 2006