Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Data Analysis

Total: 897

ArticleBy The Numbers: How to easily calculate the correct sample sizePaul Boyd|December 1, 2006
ArticleBy the Numbers: Triple-S standard facilitates survey software data exchangePatrick Johnston|November 1, 2006
ArticleData Use: Statistical non-significance does not mean unimportantLeeza Slessareva|November 1, 2006
ArticleA guide to using PowerPoint to present research findingsMelissa Murray|October 1, 2006
ArticleSatisfaction study is vehicle for Minnesota Departmentof Transportation to test question orderLori Laflin, Michele Hanson|October 1, 2006
ArticleCompanies seeking insights on satisfaction shouldn’t overlook online and other text sourcesTom Anderson|October 1, 2006
ArticleData Use: Evaluating a market using P-E gap analysisWilliam Bailey|June 1, 2006
ArticleA guide to executive-ready reportingCarla Penel, Will Leskin|May 1, 2006
ArticleData Use: Thoughts on our overreliance onJeffrey Kirk|March 1, 2006
ArticleHand, meet gloveRuth McNeil|March 1, 2006
ArticleBy the Numbers: Ordered up wrong - the importance of using the correct statistical testStephen Hellebusch|February 1, 2006
ArticleA report on the 2005 Confirmit Annual marketing research Software SurveyTim Macer|February 1, 2006
ArticleData Use: Laying new TURF with NCURAMichael DeHart|January 1, 2006
ArticleSoftware Review: XSight 1.2Tim Macer|December 1, 2005
ArticleData Use: Using the analytical hierarchy processMarlene Holm, Bob Beaulaurier|December 1, 2005