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Showing:Segmentation Studies

Total: 129

ArticleBest practices for surveying hard-to-reach B2B audiencesChristina Boris|July 20, 2020
ArticleTop Segmentation Firms 2020Quirk's Staff|July 9, 2020
ArticleSegmentation: The value of a category-centric approachNeda Iranmanesh|June 22, 2020
ArticleLatent cluster modeling – an intuitive overviewShiv Raman|January 1, 2020
ArticleNo more lonely segmentationsJoe Beier, Luis Molina|November 1, 2019
Article5 steps to take before developing a questionnaireAthena Rodriguez|August 27, 2019
ArticleAre your personas still relevant?Mark Williamson|May 21, 2019
ArticleWhich segmentation strategy is right for your organization?Chris Claeys|October 1, 2018
ArticleThe benefits of using occasion-based segmentationPeter Cronin|September 6, 2018
ArticleBefore You Go: 10 minutes with Steve Michaels, State FarmEmily C. Koenig|August 1, 2018
ArticleRetrofitting your segmentation-typing toolMark Travers|May 1, 2018
ArticleAdaptive Q-sort: a new approach for prioritizing customer preferencesMichael Garver|March 1, 2018
ArticleTaking our seat at the tableMatt Gaffney|January 1, 2018
ArticleThe role of the journey mapJames Rohde|October 1, 2017
ArticleUsing open-source software to make sense of small big dataMichael Lieberman|July 24, 2017