ArticleBut how do you really feel? An approach to measuring consumer emotionsJulie Wittes Schlack, Ed Chao|October 1, 2011
ArticleCraving a connection: Consumers favor retailers that speak to themQuirk's Staff|October 1, 2011
ArticleImproving continuous improvement with maximum difference scalingMichael Garver|October 1, 2011
ArticleData Use: A systematic method for checking online questionnairesJerry Arbittier|October 1, 2011
ArticleWhy you should be careful with the Net Promoter ScoreJohn Goodman, Dennis Gonier|October 1, 2011
ArticleMore than just verbatims - adding rigor to consumer ethnographic filmMaren Elwood|October 1, 2011
ArticleLine managers explain why they don’t see much value in satisfaction measurement programsT.J. Andre, Jeff McKenna|October 1, 2011
ArticleFusing ethnography and interrogational research into a new modality for health care researchPeter Simpson, Lynn Ford-Somma|October 1, 2011
