Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Qualitative Research

Total: 1668

ArticleA successful research community requires a mix of strategiesManila Austin|April 1, 2012
ArticleUse research to make sure your product's positioning is solid, relevantGeorge Pettinico|March 1, 2012
ArticleQualitatively Speaking: Harnessing the power of hindsightBryan Urbick|March 1, 2012
Article15 tips for getting the most out of focus groupsLynnette Leathers|February 21, 2012
ArticleConsumers view giving feedback as part of their jobQuirk's Staff|February 9, 2012
ArticleGetting (hyper-)personal with researchBryan Urbick|February 7, 2012
ArticleHow qualitative research helped AARP reach a new audience with its LifeTuner siteKelly Hancock|February 1, 2012
ArticleConducting ethnographic research with Hispanic consumersPablo Flores, Jennifer Karsh|February 1, 2012
ArticleGamification 101 - from theory to practice - part IIJon Puleston|February 1, 2012
ArticleA revised paradigm for Hispanic acculturationBrett Simpson, Miguel Martinez-Baco|February 1, 2012
ArticleQualitatively Speaking: The irreplaceable on-site ethnographerBill Abrams|February 1, 2012
ArticleIncorporating qualitative into package design researchJerry Thomas|January 1, 2012
ArticleQualitatively Speaking: Going social with qualitative researchKelly Hancock|January 1, 2012
ArticleLessons to keep in mind when interviewing via WebcamMichael Carlon|January 1, 2012
ArticleQualitative sample size and issue discovery powerDavid Burns|December 1, 2011