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Showing:Data Analysis

Total: 897

ArticleThe use, misuse and abuse of significancePatrick Baldasare, Vikas Mittel|November 1, 1994
ArticleData Use: A marketing researcher's guide to multivariate analysisCharles Schwartz|November 1, 1994
ArticleData Use: Regression regressionGary Mullet|October 1, 1994
ArticleUsing radar charts to present customer satisfaction dataRenee Entinghe|October 1, 1994
ArticleData Use: Discrete choice modeling: Understanding a 'better conjoint than conjoint'Steven Struhl|June 1, 1994
ArticleTrade Talk: Using stories to make sense of scanner dataJoseph Rydholm|April 1, 1994
ArticleData Use: What is significance?Hank Zucker|March 1, 1994
ArticleCharting and graphing software comes of ageSteven Struhl|November 1, 1993
ArticleData Use: Selection of a stratified random sampleSteven Fuller|October 1, 1993
ArticleData Use: TURF analysisEd Cohen|June 1, 1993
ArticleData Use: Data analysis improves service of Arizona Dept. of Weights & MeasuresLois Sayrs|May 1, 1993
ArticleAutomating the coding process with neural networksRaymond Raud, Michael Fallig|May 1, 1993
ArticleCustomer surveys yield some unanticipated benefitsJohn Cole|April 1, 1993
ArticleData Use: Quadrant analysisNorman Frendberg|April 1, 1993
ArticleData use: Appropriate use of regression in customer satisfaction analysesDoug Grisaffe|February 1, 1993