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Showing:Qualitative Research

Total: 1668

ArticleTaking a qual-quant approach to design researchBarbara Rugen|June 1, 2011
ArticleWinning at retail with virtual shopping researchValla Roth|June 1, 2011
ArticleBrand positioning to multiple markets - change the message, not the missionDennis Crowley|June 1, 2011
ArticleBy the Numbers: How to implement a screening process for market research projectsBrett Hagins|June 1, 2011
ArticleOne researcher says enough's enoughRon Sellers|May 20, 2011
ArticleDon’t shoot the focus group messengerJim Quirk|May 11, 2011
ArticleBest practices for shop-alongsMichael Carlon|May 4, 2011
ArticleHow 3-D storytelling collages can jump-start focus group discussionsSusan Fader|May 1, 2011
ArticleHow Dell used telepresence to foster global conversation without traveling the globeEmily Goon|May 1, 2011
ArticleShowtime uses hybrid approach to take the pulse of Nurse Jackie viewersJoseph Rydholm|May 1, 2011
ArticleWhy Web-assisted TDIs are a cost-effective qualitative methodologyTom Donnelly|May 1, 2011
ArticleWhy DIY marketing research is good for our industrySteve Quirk|April 21, 2011
ArticleBe the Keith Richards of marketing researchJoseph Rydholm|April 6, 2011
ArticleThoughts on how to address important questions about market research online communities (MROCs)Bob Yazbeck|April 1, 2011
ArticleMeasuring the health of an online communityDouglas Pruden, Terry Vavra|April 1, 2011