Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Ethnic Research

Total: 113

ArticleDesigning marketing research for the Asian-American segmentJohn McKay|April 1, 1999
ArticleProjective techniques: Do they work in the Hispanic market?Belkist Padilla|April 1, 1999
ArticleThe new cultural mixSusan Saurage-Altenloh|April 1, 1999
ArticleMONY still reaping rewards from mid-'90s African-American marketing initiativeQuirk's Staff|April 1, 1999
ArticleGetting the most from African-American respondentsPepper Miller|April 1, 1999
ArticleKeys to successful advertising in the Asian-American marketJohn McKay|March 1, 1999
ArticleConducting qualitative research among Asian-AmericansJohn McKay|December 1, 1998
ArticleAgricultural research in AsiaNick Easen|November 1, 1998
ArticleHispanic buying powerRicardo Lopez|April 1, 1998
ArticleAcculturation: conceptualization and measurementFelipe Korzenny, Rebecca Abravanel|April 1, 1998
ArticleUnderstanding minority health needs through focus groups and cluster sampling techniquesMichele Holleran|April 1, 1998
ArticleSimultaneous interpretation in qualitative researchHoracio Segal|April 1, 1998
ArticleKwanzaa and its marketing implicationsJoan Lawton, Karen Gunn|April 1, 1998
ArticleTrends in Hispanic researchFelipe Korzenny, Betty Korzenny|February 1, 1998
ArticleResearch uncovers Hispanic advertising impactFelipe Korzenny, Rebecca Abravanel, Adrien Lanusse|April 1, 1997