Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Psychological/Emotion Research

Total: 253

ArticleEmotional vs. rational thinking: Are assumptions affecting your research?Jerry Thomas|October 10, 2016
ArticleWhat brands can learn from emotional measurement in political researchRyan Baum|October 10, 2016
ArticleUsing online collage-building to understand the patient’s experienceJonathan Weiser|October 1, 2016
ArticleHow research helps Fairmont Hotels & Resorts understand guests’ emotional needs and motivationsMike Taylor|October 1, 2016
ArticleWhat the sins of memory mean for marketing researchersJames Forr, Dominique Dove|July 1, 2016
ArticleInertial purchasing propensities in B2B marketsTerry Grapentine|June 1, 2016
ArticleHow B2B marketers can use cognitive biases to their advantageAdam Jones|June 1, 2016
Article7 trends impacting the food industryLaurie Klein|June 1, 2016
ArticleUsing facial coding and body language analysis to research consumer emotionsCurt Fedder, Meagan Peters|May 1, 2016
ArticleHave your customers felt loved today?David Forbes|May 1, 2016
ArticleTop 10 most intimate brands: Study highlights how emotions impact brand relationshipsRina Plapler|April 1, 2016
ArticleWhat does Donald Trump have to do with the emotions of inertia?Mike Mabey, Alex Xiaoguang Zhu|February 1, 2016
ArticleEmotion and the non-conscious: predicting customer behaviorEmily C. Koenig|January 1, 2016
ArticleUsing consumer neuroscience methods to understand the power of emotionsCarl Marci|January 1, 2016
ArticleWhen mobile technology and emotion meet in real-time engagementLou Carricarte|January 1, 2016