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Showing:1992

Total: 100

ArticleTrade Talk: We love our dessertsJoseph Rydholm|March 1, 1992
ArticleResearch Industry News March 1992Quirk's Staff|March 1, 1992
ArticleProduct and Service Update March 1992Quirk's Staff|March 1, 1992
ArticleNew developments in TV copy testing promise better measuresWilliam Van Pelt|March 1, 1992
ArticleThe Gestalt approach to advertising researchDaniel Oromaner|March 1, 1992
ArticleNed Dweeb does segmentationRobert Roy|March 1, 1992
ArticleA CATI system lowers Spiegel Inc.'s research costs and gives it a direct link to its customersCheryl Ross|February 1, 1992
ArticleResearch with travelers helps Samsonite develop a convenient new line of luggageBob Bengen|February 1, 1992
ArticleSurvey Monitor February 1992Quirk's Staff|February 1, 1992
ArticleClassification tree methods: AID, CHAID and CARTSteven Struhl|February 1, 1992
ArticleNames of Note February 1992Quirk's Staff|February 1, 1992
ArticlePsycho-socio-cultural Hispanic researchFelipe Korzenny, Betty Korzenny|February 1, 1992
ArticleProduct and Service Update February 1992Quirk's Staff|February 1, 1992
ArticleResearch Industry News February 1992Quirk's Staff|February 1, 1992
ArticleTrade Talk: To test or not to testJoseph Rydholm|February 1, 1992