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Showing:Segmentation Studies

Total: 129

ArticleHow qualitative research helped AARP reach a new audience with its LifeTuner siteKelly Hancock|February 1, 2012
ArticleA revised paradigm for Hispanic acculturationBrett Simpson, Miguel Martinez-Baco|February 1, 2012
ArticleData Use: Trying to bring the numbers aliveJyanping Rung, Benjamin Woll, Carl Edstrom|February 1, 2012
ArticleIn defense of digital: eliminating concerns surrounding digital researchKimberly Struyk|August 1, 2011
ArticleHow to get brand equity studies off the groundJames Rohde|December 1, 2010
ArticleData Use: A rapid-response consumer segmentation survey approachMichael Latta|November 1, 2010
ArticleConsumers expanding their definition of 'buying local'Quirk's Staff|October 1, 2010
ArticleSegmentation, focus groups and in-market testing helped develop the CardLock fraud prevention productChris Slane, Mark Sandler|October 1, 2010
ArticleMarketing research within the financial services sectorDoug Cottings|October 1, 2010
ArticleEthnic marketing: Can researchers be agents of social change?Harriet Lewis|August 1, 2010
ArticleOvercome these common hazards to seize their potentialEllen Cabacungan|December 1, 2009
ArticleBy the Numbers: How to improve your segmentations with max-diffRajan Sambandam|November 1, 2009
ArticleThe value of consistency auditing of online panelsSteven Gittelman, Elaine Trimarchi|November 1, 2009
ArticleAn examination of strategies for panel-blendingMichael Fallig, Derek Allen|July 1, 2009
ArticleTrade Talk: Report finds Indian-Americans at home in their new homeJoseph Rydholm|June 1, 2009