Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:1998

Total: 147

ArticleHispanic buying powerRicardo Lopez|April 1, 1998
ArticleResearch Industry News April 1998Quirk's Staff|April 1, 1998
ArticleAcculturation: conceptualization and measurementFelipe Korzenny, Rebecca Abravanel|April 1, 1998
ArticleTrade Talk: Cheap PCs part 2: falling prices, rising expectationsJoseph Rydholm|April 1, 1998
ArticleUnderstanding minority health needs through focus groups and cluster sampling techniquesMichele Holleran|April 1, 1998
ArticleIssues in business-to-business qualitative researchMark Camack|April 1, 1998
ArticleSegmenting complex business-to-business marketsTerry Grapentine|April 1, 1998
ArticleSurvey Monitor April 1998Quirk's Staff|April 1, 1998
ArticleSimultaneous interpretation in qualitative researchHoracio Segal|April 1, 1998
ArticleKwanzaa and its marketing implicationsJoan Lawton, Karen Gunn|April 1, 1998
ArticleProduct and Service Update April 1998Quirk's Staff|April 1, 1998
ArticleOne-on-ones help manufacturing firm understand customer concernsDavid Lang|April 1, 1998
ArticleNames of Note April 1998Quirk's Staff|April 1, 1998
ArticleMarketing Research War Stories April 1998Art Shulman|April 1, 1998
ArticleTrade Talk: Cheap PCs: Is the revolution finally here?Joseph Rydholm|March 1, 1998