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Showing:The Business of Research

Total: 1322

ArticleTrade Talk: Will creativity save marketing research?Joseph Rydholm|May 1, 2009
ArticleData Use: Translating 'researcher-speak' into 'executive-ese'Rod Antilla, Brian Blake|May 1, 2009
ArticleAddress-based sampling may provide alternatives for surveys that require contacts with representative samples of householdsDale Kulp, Mansour Fahimi|May 1, 2009
ArticleQuestions you should ask when selecting a telephone facilityQuirk's Staff|April 1, 2009
ArticleTrade Talk: How the strong retailers are survivingJoseph Rydholm|April 1, 2009
ArticleHow do respondent behaviors and online sample quality affect measures of ad performance?Don Bruzzone|April 1, 2009
ArticleHow marketing research can help the restaurant industry get through the recessionJoseph Rydholm, Emily Goon|March 1, 2009
ArticleHow market researchers can aid corporate innovationGregg Fraley|February 1, 2009
ArticleThe secret to job security? Be indispensableQuirk's Staff|February 1, 2009
ArticleFive low-budget market research approachesBonnie Eisenfeld|February 1, 2009
ArticleEthnography from the client's perspectiveJudith Langer, Jon Last|February 1, 2009
ArticleTrade Talk: Keeping the regulatory wolves at bayJoseph Rydholm|February 1, 2009
ArticleMake sure your product innovations serve consumer interests, not corporate onesBarb Gasper|January 1, 2009
ArticleTrade Talk: Reader survey shows strong relationshipJoseph Rydholm|January 1, 2009
ArticleDisarming the firing squad: how to prepare for a layoff-heavy '09Quirk's Staff|January 1, 2009