Marketing Research Articles and Video

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ArticleCan prepaid cards overcome a bad reputation?Tim Spenny|August 1, 2014
ArticleTips on measuring crucial social factors in new product researchBriana Brownell|August 1, 2014
ArticleMust-read books for marketing researchers – keep the suggestions coming!Emily C. Koenig|June 1, 2014
ArticleCocktail conversation fodder for the fall marketing research conference seasonJoseph Rydholm|October 11, 2013
ArticleTrade Talk: Advice to marketing researchers: change with a changing worldJoseph Rydholm|October 1, 2013
ArticleTrade Talk: For many, big data not making big progressJoseph Rydholm|August 1, 2013
ArticleResearchers offer strategies for keeping marketing research function relevant in a big data worldJoseph Rydholm|August 1, 2013
ArticleTarget your analysis to target your marketingDamon Ragusa|May 1, 2013
ArticleIf insights are so important, why isn't marketing research valued more highly?Edward Appleton|March 1, 2013
ArticleWhy companies avoid using data for decision-makingMarco Vriens|March 1, 2013
ArticleSix marketing and sales mistakes marketing research firms make every daySteve Henke|March 1, 2013
ArticleThe rise – and pitfalls – of preferred vendor listsLaura Cusumano|March 1, 2013
ArticleC-level marketing research users offer researchers a self-improvement planBrett Hagins, Melanie Courtright|February 1, 2013
ArticleCopernicus for marketing research: Job titles in 2015Kathryn Korostoff|January 1, 2013
ArticleHow to add innovation to your corporate research teamScott Aaron|January 1, 2013