ArticleProduct ratings and consumer reviews make e-tail sites stand out from competitorsMarshall Harrison|July 1, 2007
ArticleA test of seven panels measured the impact of three problem respondent typesAron Levine, Michael Holmes|July 1, 2007
ArticleStudy looks at online vs. offline multicultural researchThania Farrar, Neil Schwartz, Natalie Mayor, Dave Anthony|June 1, 2007
ArticleStudy examines health care providers’ views on recommending nonprescription medicinesStephen Hellebusch|June 1, 2007
ArticleA field test of Rogers’ adoption typology among health care providersMichael Latta|June 1, 2007
ArticleCase studies show value of mixing traditional and technology-based qualitative approachesMarla Commons|May 1, 2007
ArticleWith focus group-bashing now in fashion, a veteran moderator comes to the technique’s defenseJudith Langer|May 1, 2007
ArticleAchieving better qualitative research outcomes through client immersionMartha Guidry|May 1, 2007