ArticleData Use: A new approach for profiling brands and analyzing competitive informationTed D'Amico|August 1, 2011
ArticleAdvertising effectiveness: what it is, what it isn’t and can it be reflected by one number?Adam Cook|March 1, 2011
ArticleData Use: Evaluating paired comparisons, maximum difference and traditional rankingAlbert Madansky|October 1, 2010
ArticleWhen your consumers are talking online, here are some tips on how to listenAndrew Wilson|August 1, 2010
ArticleData Use: Telling the future from the past: predictive versus classical statisticsWilliam Briggs|February 1, 2010
ArticleHow important is the respondent’s perception of survey length?Jennifer Drolet, Alice Butler, Steve Davis|November 1, 2009
ArticleThe value of consistency auditing of online panelsSteven Gittelman, Elaine Trimarchi|November 1, 2009
ArticleBy the Numbers: Why your customer satisfaction surveys are not actionableJohn Goodman, Patty David|October 1, 2009
ArticleUsing interactive technology to improve online questionnaire designDemitry Estrin, Ted Chen|July 1, 2009