Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:One-on-One (Depth) Interviews

Total: 193

ArticleAn analysis of the past 20 years of client-side research buyingEmily Goon|October 1, 2011
ArticleUnderstanding the pros and cons of mixed-mode researchMichaela Mora|July 1, 2011
ArticleHow the shopper is changing the retail and research landscapeRoxanne Salen, Susan Stickling|June 1, 2011
ArticleBy the Numbers: How to implement a screening process for market research projectsBrett Hagins|June 1, 2011
ArticleShowtime uses hybrid approach to take the pulse of Nurse Jackie viewersJoseph Rydholm|May 1, 2011
ArticleWhy Web-assisted TDIs are a cost-effective qualitative methodologyTom Donnelly|May 1, 2011
ArticleA report on the 2010 Globalpark Market Research Software SurveyTim Macer, Sheila Wilson|May 1, 2011
ArticleConducting consumer research on the iPadRachel Swanson, Scott McDonald|March 1, 2011
ArticleCultural insights in clothes: three ways to understand Latino culture through the way Latinas dressMaria Gracia Inglessis|March 1, 2011
ArticleComprehensive study uses research to do Sigmund a solidNima Srinivasan, Edwin Wong|February 1, 2011
ArticleA process for improving packaging research ROIScott Young|January 1, 2011
ArticleHow respect for respondents improves marketing research for allBonnie Eisenfeld|January 1, 2011
ArticleWhy IDIs beat focus groups for uncovering decision driversTerry Grapentine|December 1, 2010
ArticleQualitatively Speaking: Ethnography goes digitalGail Ritacco|December 1, 2010
ArticleA look at business-to-business market research in RussiaMatthew Harrison, Tatiana Klimenko|November 1, 2010