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Showing:2003

Total: 153

ArticleHow acculturation changes the eating habits of Asian-Indian immigrantsSattiraju Chandrashekhar, Manish Gupta, Ashish Joshi, Hy Mariampolski|April 1, 2003
ArticleSolving the multicultural marketing paradoxGary Berman|April 1, 2003
ArticleData Use: Using discrete choice models to measure brand equityMichael Lieberman|April 1, 2003
ArticleProduct and Service Update April 2003Quirk's Staff|April 1, 2003
ArticleHybrid approach aids development of communication strategy for clinical trialsMike Hess, Reema Vyas|March 1, 2003
ArticleBlueprints to successful concept developmentCamille Nicita, Christi Walters|March 1, 2003
ArticleDeveloping and managing advertising for StarKist Tuna in a PouchBarry Shepard|March 1, 2003
ArticleTracking ad awareness: recognition vs. recallCharles Young|March 1, 2003
ArticleQualitatively Speaking: A practical approach to identifying professional respondentsThomas Greenbaum|March 1, 2003
ArticleMarketing Research War Stories March 2003Art Shulman|March 1, 2003
ArticleGetting more from print advertisingScott Young|March 1, 2003
ArticleData Use: A tale of two talliesPaul Zaff|March 1, 2003
ArticleProduct and Service Update March 2003Quirk's Staff|March 1, 2003
ArticleSurvey Monitor March 2003Quirk's Staff|March 1, 2003
ArticlePart II Who's who in ad copytesting: An overview of the major players doing copytesting onlineTim Huberty|March 1, 2003