Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Quantitative Research

Total: 1520

ArticleHow preconceived notions about markets can devalue your researchCarl Iseman|May 1, 1999
ArticleSoftware makers choose Web, e-mail to measure customer loyalty, satisfactionJohn Chisholm|April 1, 1999
ArticleDesigning marketing research for the Asian-American segmentJohn McKay|April 1, 1999
ArticleManufacturing firm turns to research and marketing to differentiate itself from competitorsJohn Kavalkovich, Linda Roovers|April 1, 1999
ArticleThe new cultural mixSusan Saurage-Altenloh|April 1, 1999
ArticleMONY still reaping rewards from mid-'90s African-American marketing initiativeQuirk's Staff|April 1, 1999
ArticleThe incidence of understanding incidenceWarren Pino|April 1, 1999
ArticleInvestigating business markets -- a question guideOwen Jenkins|April 1, 1999
ArticleSeven signs of fallout from the information explosionStephen Elson|March 1, 1999
ArticleGetting the most out of your copy testSimeon Chow|March 1, 1999
ArticleKeys to successful advertising in the Asian-American marketJohn McKay|March 1, 1999
ArticleStudy seeks to determine if a TV viewer's involvement in a program carries over to adsJoseph Rydholm|March 1, 1999
ArticleUsing recognition-based tracking to compare the ROI of print, radio and TVDon Bruzzone, Lizabeth Reyer|March 1, 1999
ArticleClosing the customer satisfaction gapWilliam Nowell|February 1, 1999
ArticleCredit risk and customer profitability in consumer lendingGautam Bose, Erick Haskell|February 1, 1999