Marketing Research Articles and Video

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ArticleThe visual impact of award-winning adsChristian Scheier, Karsten Weide|April 1, 2005
ArticleGuidelines for building a successful B2B panelSteve McCurdy|March 1, 2005
ArticleAn examination of marketing investment managementRaymond Pettit|March 1, 2005
ArticleDeveloping a customer value model to maximize profitabilityAlbert Fitzgerald|March 1, 2005
ArticleConsumer decision-making models, strategies and theories, oh my!Michael Richarme|February 1, 2005
ArticleLGBTQIA market trends and the 2004 electionBob Witeck, Wes Combs|February 1, 2005
ArticleGrowing market segment focuses on health and sustainabilityBrent Green|February 1, 2005
ArticleFood marketing to tweens and teensTed Mininni|February 1, 2005
ArticleBringing Web surveys into compliance with the Americans with Disabilities ActBill MacElroy|February 1, 2005
ArticleTailor your research to match women’s requirementsMartha Barletta|February 1, 2005
ArticleHow to make your groups senior-friendlyMarilyn Richards|February 1, 2005
ArticleA prescription for testing multi-page print ads onlineCharles Young|January 1, 2005
ArticlePutting your survey online won’t bring automatic successLawrence Kilbourne|January 1, 2005
Article21st century mystery shoppingRon Welty|January 1, 2005
ArticleRetailers use mystery shopping to improve - not just measure - customer serviceJudith Hess|January 1, 2005