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Showing:Quantitative Research

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ArticleRedesigned questionnaire helps American Express Financial Advisors assess effectiveness of client acquisition techniquesD.L. Hudella|February 1, 1996
ArticleIf you hate statistics. . .Vince Migliore|February 1, 1996
ArticleLet's put survey errors in perspectiveLee Slurzberg|February 1, 1996
ArticleA comparison of missing value options in regression analysisGary Mullet|December 1, 1995
ArticleTrade Talk: Improving the odds with STMsJoseph Rydholm|November 1, 1995
ArticleCustomer research drives sales, promotions at Minneapolis mallScott Bryden|November 1, 1995
ArticleLong John Silver’s uses in-bound surveys to get reactions from a key customer segmentJoseph Rydholm|October 1, 1995
ArticleMachine-readable surveys make it easier for utility’s customers to express their satisfactionJoseph Rydholm|October 1, 1995
ArticleReengineering the marketing research function: The information management department in the year 2000Larry Constantineau|October 1, 1995
ArticleRaising customer satisfaction through expert system analysisTimothy Kula|October 1, 1995
ArticleIn-bound telephone surveys invite respondents to express their satisfaction digitallyRoy Ralston, Cindy Ford|October 1, 1995
ArticleResearch propels New York City Transit’s drive to become customer orientedJoseph Rydholm|June 1, 1995
ArticleKey incidence issues when conducting research among HispanicsDavid Taber, Doug Spaulding|May 1, 1995
ArticleIn customer satisfaction measurement you don't always get what you expectDavid Lavinsky|April 1, 1995
ArticleThe fine art of data reductionRichard Vondruska|April 1, 1995