Marketing Research Articles and Video

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Total: 2148

ArticleA study of non-response patternsKurt Knapton, Steve Myers|January 1, 2005
ArticleThere’s no need to fear international research projectsEd Ledek|January 1, 2005
ArticleA comparison of traditional and online focus groupsMattew Towers|January 1, 2005
ArticleMarket intelligence versus marketing researchEd Crowley|December 1, 2004
ArticleBrand as story: A tale of two tellersReyn Kinzey|December 1, 2004
ArticleCapturing the context of consumer decision-makingWilson Readinger|December 1, 2004
ArticleObservational research is a practical alternative to full-scale ethnographyPhil Harriau|December 1, 2004
ArticleFed up with focus groups? Why visual ethnography makes sense as a research techniqueMark Cooper|December 1, 2004
ArticlePre/post surveys as part of qualitative researchAlan Kornheiser|December 1, 2004
ArticleSuggested stops along the road to successful client-facility relationshipsRea Kolski, Bj Kirschner|December 1, 2004
ArticleTips from the field to improve your yieldChristiaan De Brauw|December 1, 2004
ArticleA look at participatory inquiry and hermeneuticsJennifer Haid|December 1, 2004
ArticleQ&A: Research in Latin and Central AmericaLane Weiss|November 1, 2004
ArticleA look at corporate and brand images in Eastern Europe, the Caucasus and Central AsiaEdward Hodgman|November 1, 2004
ArticleHow to manage a contract in ChinaCamille Schuster|November 1, 2004