Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Qualitative Research

Total: 1668

ArticleBringing account planning to direct-to-consumer pharmaceutical advertisingRobert Morais|June 1, 2001
ArticleQualitatively Speaking: Online focus groups are no substitute for the real thingThomas Greenbaum|June 1, 2001
ArticleQualitatively Speaking: The end of focus groupsRobert Morais|May 1, 2001
ArticleWhen good market research goes badBill Matthies, Grace Post|May 1, 2001
ArticleSetting the stage for innovative thinking in ideation sessionsSharon Livingston|May 1, 2001
ArticleGeneral Motors measures channel loyalty in the automotive parts aftermarketJoel Lieberman, Joyce Henk, Derek Allen, Janet Edmison|April 1, 2001
ArticleA marketing segmentation tool for small-to-medium B2B firmsWade Boudreaux|April 1, 2001
ArticleMainstream moves to a Latin beatHoracio Segal|April 1, 2001
ArticleAd agency uses focus groups to help reposition Duke's mayonnaiseDick Scott|March 1, 2001
ArticleEnhancing focus groups with wireless group response systemsPat Moody|March 1, 2001
ArticleTrade Talk: Moderator tells all!Joseph Rydholm|February 1, 2001
ArticleThe seven golden rules of styling/design researchJohn Gongos|February 1, 2001
ArticleThe project from hell: a cautionary taleDeborah Sawyer|January 1, 2001
ArticleMotivating consumers in an age of cynicismMike Anastas, Jim Aucone|December 1, 2000
ArticleTrade Talk: Enjoyin' moderationJoseph Rydholm|December 1, 2000