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Showing:Quantitative Research

Total: 1520

ArticleThe changing face of business-to- business qualitative researchLeslie Harris|April 1, 1995
ArticleDoes your pricing study make this common mistake?Albert Fitzgerald|April 1, 1995
ArticleData Use: Comments on Mullet's regression articleGary Mullet, Albert Madansky|March 1, 1995
ArticleSome thoughts on packaged goods advertisingJerry Thomas|March 1, 1995
ArticleThe exploratory open-ended survey questionJonathan Brill|March 1, 1995
ArticleThe Auto Club of New York turns to mail survey for customer feedbackWilliam Bailey|February 1, 1995
ArticleThree factors are critical to successful Asian market researchGrace Chin|January 1, 1995
ArticleMarket research & measurement in Mexico: key guidepostsLoretta Adams|January 1, 1995
ArticleSpend your money wisely!Roger Sennott, David Taber|January 1, 1995
ArticleBenefit impact analysisEd Cohen|January 1, 1995
ArticleThe use, misuse and abuse of significancePatrick Baldasare, Vikas Mittel|November 1, 1994
ArticleTrade Talk: A more than cosmetic changeJoseph Rydholm|October 1, 1994
ArticleCustomer satisfaction research is Homecorp's secret formula for successJoseph Rydholm|October 1, 1994
ArticleWith research as its guide, General American Insurance restructures for the futureSally Martin|October 1, 1994
ArticleUsing radar charts to present customer satisfaction dataRenee Entinghe|October 1, 1994