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ArticleThe need for customer satisfaction research will continue to growKenneth Long|October 1, 1994
ArticleSatisfaction research helps Delaware school district set standards, improve performanceWilliam Stearrett|October 1, 1994
ArticleSurvey tells AT&T how well its employees manage with managed careJoseph Rydholm|June 1, 1994
ArticleUsing paired comparisons to measure public reaction to health reformQuirk's Staff|June 1, 1994
ArticleData Use: Discrete choice modeling: Understanding a 'better conjoint than conjoint'Steven Struhl|June 1, 1994
ArticleCall result codes: A proposed universal systemR. Horak|May 1, 1994
ArticleInterviewing: The impact of predictive dialingJodi Wallace|May 1, 1994
ArticleTrade Talk: Research consultant prescribes a little pedagogyJoseph Rydholm|May 1, 1994
ArticleTrade Talk: Using stories to make sense of scanner dataJoseph Rydholm|April 1, 1994
ArticleResearch leads old-line company to change name, launch new productEdwin Slaughter|April 1, 1994
ArticleData Use: Single-item attitude measures: The biggest rip-off in survey researchJonathan Brill|April 1, 1994
ArticleStudy by North Carolina lender guides customer retention effortsDavid Oshan, Kristin Triplett|April 1, 1994
ArticleTips for selecting the best methodology for industrial marketing researchChris Van Derveer|April 1, 1994
Article'Hands on' copytesting cooks up a more effective campaign for Gold’n Plump ChickenTim Huberty|March 1, 1994
ArticleIs three a crowd?Bill Buchanan|March 1, 1994