Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Bus.-To-Bus. Research

Total: 243

ArticleOvercoming the obstacles to effective B2B panel researchPete Cape|April 1, 2014
ArticleWhat do manufacturers expect from 2014?Joe Langner|February 27, 2014
ArticleHow to quantify the ROI of your B2B marketing collateralV. Kanchana|October 1, 2013
ArticleEvolving professionals, evolving panels: B2B research propels a new era of business insightsTonya Parsons, Adam Sowers|April 1, 2013
ArticleA two-prong approach to B2B customer satisfaction researchJohn Coldwell|April 1, 2013
ArticleHow to introduce customer experience management into your firmCarol-Ann Morgan|April 1, 2013
ArticleWhy you should care about what your client’s consumers wantEric Whipkey|April 1, 2013
ArticleMake 2013 the year of the customerJoe Langner|February 25, 2013
ArticleGenerating B2B insights via catch-and-release interviewsBruce Peoples|December 1, 2012
ArticleBy the Numbers: Lessons for using online marketing research panels in B2BNatalia Elsner|November 1, 2012
ArticleWhat is your brand's good name worth?Dan Wiese|October 17, 2012
ArticleAre you putting your rock star customers to work?Bill Lee|September 28, 2012
ArticleKeep those e-mail subject lines ... extra-long?Quirk's Staff|August 9, 2012
ArticleHow to avoid the B2B commodity death spiralQuirk's Staff|May 7, 2012
ArticleA view with new eyes leads to marketing research innovationKeri Christensen|April 30, 2012