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Showing:2002

Total: 156

ArticleMarketing Research Supplier Side: Managing for profitabilityMichael Mitrano|March 1, 2002
ArticlePart I: Who's who in ad copytesting: An overview of the major playersTim Huberty|March 1, 2002
ArticleQualitatively Speaking: Firsthand experience or secondhand information?Cara Woodland|March 1, 2002
ArticleTesting ads using skin conductance response measurementsJack Shimell|March 1, 2002
ArticleSoftware Review: Uncle tabulation softwareTim Macer|March 1, 2002
ArticleMarketing Research War Stories March 2002Art Shulman|March 1, 2002
ArticleUsing motivational research to shape a cardiac center's ad campaignJennifer Hirt-Marchand|March 1, 2002
ArticleNames of Note March 2002Quirk's Staff|March 1, 2002
ArticleMarketing Research War Stories February 2002Art Shulman|February 1, 2002
ArticleSurvey Monitor February 2002Quirk's Staff|February 1, 2002
ArticleReaching IT decision makers on the WebNina Rook|February 1, 2002
ArticleNames of Note February 2002Quirk's Staff|February 1, 2002
ArticleProduct and Service Update February 2002Quirk's Staff|February 1, 2002
ArticleSoftware Review: Voxco's ProntoTim Macer|February 1, 2002
ArticleTrade Talk: Out with the old, in with the newJoseph Rydholm|February 1, 2002