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Showing:Qualitative Research

Total: 1668

ArticleA report on trends in communicating more effectively with 50-plus consumersLeslie Harris|February 1, 2000
ArticleGaining a clearer picture of customers in the focus group recruitment processJanet Stanfel|January 1, 2000
ArticleTele-Internet focus groups: an alternative to traditional focus groupsKarla Buhsmer|January 1, 2000
ArticleIn-home research gives Mirro the ingredients for its Allegro cookware lineJoseph Rydholm|January 1, 2000
ArticleTrade Talk: Mystery shopping association never restsJoseph Rydholm|January 1, 2000
ArticleOnline focus groups: Mainstream in the millennium?Gina Thorne|December 1, 1999
ArticleMix or matchJudith Langer, Naomi Brody|December 1, 1999
ArticleAnatomy of an online focus groupCasey Sweet|December 1, 1999
ArticleThe challenge of qualitative report writingLynn Greenberg|December 1, 1999
ArticleDigital recording of qualitative interviewsPierre Belisle|December 1, 1999
Article10 trends in qualitative researchPatricia Sabena|December 1, 1999
ArticleFocus group gripesRusty Clowes, Mary Vlahac, Eric Souza|December 1, 1999
ArticleBreak these three focus group rulesAlison Murphy|December 1, 1999
ArticleSimulating the courtroom: qualitative research mock trialsPeter DePaulo, Holly Key, Alison Murphy|December 1, 1999
ArticleThe value of tried-and-true qualitative techniquesNaomi Henderson|December 1, 1999