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ArticleObservations of a research curmudgeonThomas Semon|June 1, 1993
ArticleFocus groups guide creation of automated customer assistance system for Detroit EdisonMark Camack, Katherine Johnson|June 1, 1993
ArticleData Use: TURF analysisEd Cohen|June 1, 1993
ArticleData Use: Data analysis improves service of Arizona Dept. of Weights & MeasuresLois Sayrs|May 1, 1993
ArticleA review of SPSS, Systat and a new non-Windows alternativeSteven Struhl|May 1, 1993
ArticleScannable questionnaires give Princess Cruises accuracy and quick turnaroundJoseph Rydholm|May 1, 1993
ArticleAutomating the coding process with neural networksRaymond Raud, Michael Fallig|May 1, 1993
ArticleCustomer surveys yield some unanticipated benefitsJohn Cole|April 1, 1993
ArticleContact lens manufacturer Wesley-Jessen focuses on customer opinion with ongoing researchQuirk's Staff|April 1, 1993
ArticleResearch with business customers drives Georgia-Pacific Corp.'s massive reorganization effortJoseph Rydholm|April 1, 1993
ArticleData Use: Quadrant analysisNorman Frendberg|April 1, 1993
ArticleGroup response measurement systems aid in ad testing and moreJim Strelchun|March 1, 1993
ArticlePBS station tests direct mail pieces with dial response measurement systemJoseph Rydholm|March 1, 1993
ArticleData Use: Multivariate and perceptual mapping with discriminant analysisSteven Struhl|March 1, 1993
ArticleData use: Appropriate use of regression in customer satisfaction analysesDoug Grisaffe|February 1, 1993