Marketing Research Articles and Video

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Showing:Qualitative Research

Total: 1668

ArticleThe collage: A powerful focus group projective techniqueWinslow Johnson|December 1, 1999
ArticleGuidelines for screening and re-screeningNancy Kolkebeck, Merrill Shugoll|December 1, 1999
ArticleProjective techniques help nightclub concoct nostalgia-filled cocktails for Gen X patronsDean Bates|December 1, 1999
ArticleTrade Talk: Book reviews: travel guides to foreign landsJoseph Rydholm|November 1, 1999
ArticleThe global Internet research revolution: a status reportHumphrey Taylor|November 1, 1999
ArticleConducting marketing research in ChileEduardo Smithson|November 1, 1999
ArticleMarketing research in Asia: It's the economy, stupid!Wander Meijer|November 1, 1999
ArticleUsing focus groups to generate satisfaction questionnaire contentLori Laflin, David Hyatt|October 1, 1999
ArticleTrade Talk: Go in-depth to get the voice of the customerJoseph Rydholm|October 1, 1999
ArticleOf browsers and plug-insChris Grecco, Hal King|July 1, 1999
ArticleComparing seven forms of online surveyingBill MacElroy|July 1, 1999
ArticleManaging sensitive issues in health care qualitative researchMurray Simon|June 1, 1999
ArticleBeating your competitors: comparing the usability of productsJin Li|June 1, 1999
ArticleLearning from product execution problemsJonathan Sorensen|June 1, 1999
ArticleUnruly tangents in health care focus groupsLaura Swart|June 1, 1999