Marketing Research Articles and Video

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ArticleThinking of focus group participants as collaboratorsMike Flynn|December 1, 2003
ArticleHow focus groups can help questionnaire developmentMelvin Prince, Mark Davies|December 1, 2003
ArticleEthnography as a market research toolClynton Taylor|December 1, 2003
ArticleClients aren't ready to give up on the traditional focus groupJudith Langer, Jon Last|December 1, 2003
ArticleHow 10 popular market can affect your focus groupPamela Rogers|December 1, 2003
ArticleEthnography in action: social network partiesJerry Savage|December 1, 2003
ArticleSuggestions on refocusing innovationCara Woodland, Robert Morais, Arnold Spector|December 1, 2003
ArticleUse video to enhance your qualitative researchIan Fureman|December 1, 2003
ArticleRoundtable participants outline issues facing the industryLouise Kroot|December 1, 2003
ArticleWhat to look for in developing global brand advertisingCharles Young|November 1, 2003
ArticleHow Latin American users think and feel about the InternetEverett Hernandez|November 1, 2003
ArticleUsing ethnography to gain perspective on international marketsAdrien Lanusse, Tim Plowman, Astrid Cruz|November 1, 2003
ArticleQ&A: Research in ItalyLane Weiss|November 1, 2003
ArticleTips on getting international research rightCaterina Gerlotto|November 1, 2003
ArticleThe MCAPI primer: Part II: Implementing MCAPIJohn Weisberg|November 1, 2003