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Showing:Qualitative Research

Total: 1668

ArticleIndependent hardware store surviving battle with category killersTerry Fink|May 1, 1999
ArticleHow preconceived notions about markets can devalue your researchCarl Iseman|May 1, 1999
ArticleProjective techniques: Do they work in the Hispanic market?Belkist Padilla|April 1, 1999
ArticleManufacturing firm turns to research and marketing to differentiate itself from competitorsJohn Kavalkovich, Linda Roovers|April 1, 1999
ArticleThe new cultural mixSusan Saurage-Altenloh|April 1, 1999
ArticleMONY still reaping rewards from mid-'90s African-American marketing initiativeQuirk's Staff|April 1, 1999
ArticleGetting the most from African-American respondentsPepper Miller|April 1, 1999
ArticleFrom the Publisher: Is research ready for prime time?Tom Quirk|April 1, 1999
ArticleAdvertising and packaging; Your product's voice and faceGene Leichter|March 1, 1999
ArticleUtility companies' seven deadly fears of market researchLarry Chiagouris|February 1, 1999
ArticleMotivational researchJerry Thomas|February 1, 1999
ArticleThe art and science of effective qualitative interviewsNaomi Henderson|December 1, 1998
ArticleFocus groups guide creation of a new identity for Michigan health care systemJoseph Rydholm|December 1, 1998
ArticleFace/Off: A pharmaceutical projection techniqueMurray Simon|December 1, 1998
ArticleMRA/QRCA joint committee-recommended best practices for qualitative database development and usageNancy Kolkebeck|December 1, 1998