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ArticleTake the pulse of your consumer base without taking the pulse of every consumerAndrew Wilson|April 1, 2011
ArticleWhat marketing research can gain from behavioral economicsBill Pendry|April 1, 2011
ArticleHome improvement DIYers suffer from lack of funds, not ambitionQuirk's Staff|April 1, 2011
ArticleAmericans make big plans for tax return moniesQuirk's Staff|March 1, 2011
ArticleWhat Old Spice teaches us about brand repositioningDennis Crowley|March 1, 2011
ArticleAmericans won't pay to pay onlineQuirk's Staff|March 1, 2011
ArticleCultural insights in clothes: three ways to understand Latino culture through the way Latinas dressMaria Gracia Inglessis|March 1, 2011
ArticleBest practices to improve new product concept testingJerry Thomas|March 1, 2011
ArticleHow ads can influence consumer perceptions of brand pricingCharles Young|March 1, 2011
ArticleOur green enthusiasm is wiltingQuirk's Staff|February 1, 2011
ArticleBuilding and measuring brand personality: How does your brand behave?Michael Lieberman|February 1, 2011
ArticleFor Super Bowl ad faves, location isn't everythingQuirk's Staff|February 1, 2011
ArticleThree ways to innovate marketing researchBarb Murphy|February 1, 2011
ArticleThe cocooned consumer: How brands can inspire confidence in timid timesBryan Urbick|February 1, 2011
ArticleThe seven deadly sins of VOC researchHoward Lax|February 1, 2011