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Article The critical path to accurate durable-goods  sales projections Jerry Thomas | May 1, 2025
Article Names of Note December 2024 Quirk's Staff | December 31, 2024
Sponsored Article Decision Analyst: Unlock the power of advertising Jerry Thomas | January 1, 2024
Article Names of Note October 2023 Quirk's Staff | October 27, 2023
Video What'cha Drinkin'? an interview with Jerry Thomas, president and CEO of Decision Analyst Quirk's Staff | May 10, 2023
Article The measure of brand strategy Jerry Thomas | May 1, 2023
Sponsored Article Advertising effectiveness Jerry Thomas | January 1, 2023
Article Names of Note November 2022 Quirk's Staff | December 2, 2022
Article Models for calculating brand equity Jerry Thomas | July 1, 2022
Sponsored Article Fading brand awareness in COVID-19 America Jerry Thomas | January 1, 2022
Article Names of Note November 2021 Quirk's Staff | December 3, 2021
Article By the Numbers: Let’s avoid these statistical sins of the past Jerry Thomas | November 1, 2021
Article Names of Note June 2021 Quirk's Staff | July 5, 2021
Article Best practices for private online panels Jerry Thomas | March 1, 2021
Sponsored Article Waning brand awareness in COVID America Jerry Thomas | January 1, 2021