Top Marketing Research Articles Related to Concept Development

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ArticleHow to validate AI concepts when customers can’t articulate the benefitJodie Shaw|March 31, 2026
ArticleA plea to researchers to recognize the value of making definitions before asking questionsTerry Grapentine|March 1, 2026
Article18 Top Taste-Test Research CompaniesQuirk's Staff|September 1, 2025
ArticleAsk the Expert: How Launch AI Helps Consumer Brands Grow Faster by Bridging the Gap Between Consumer Intent and Actual Purchases of New ProductsQuirk's Staff|July 1, 2025
ArticleM/A/R/C: Don’t Irritate Yourself with DIY ToolsM/A/R/C Research Staff|May 1, 2025
Sponsored VideoDiscover.ai Virtual Session: Harnessing Natural Online Conversation and AI to Take Concept Development and Testing Next-LevelSophie Wright|February 14, 2025
ArticleHow curiosity and a broad range of knowledge can lead to more effective marketing researchTerry Grapentine, David Soorholtz|November 1, 2024
Article10 Top  In-Home Use Testing CompaniesQuirk's Staff|November 1, 2024
ArticleCreating concrete designs: How attribute mapping revolutionizes the product development cycleElspeth Bradley|August 19, 2024
ArticleHow to conduct an effective concept test: The process, methods and benefitsJosh White|April 3, 2024
ArticleBefore You Go: 10 minutes with Marat Fleytlikh, Kraft HeinzEmily C. Koenig|November 1, 2023
ArticleEnsuring market success with concept testsJulie Tebeka|October 24, 2023
ArticleBringing Spruce Cowffee to marketElliot Savitzky, Hannah Robbins|July 1, 2023
ArticleThe advantages of concept testing with surveysEmily Rodgers|January 24, 2023
ArticleTips for a successful innovationKelsey Sullivan|December 16, 2022