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ArticleWhy market research needs government-funded university research to thriveMario X. Carrasco|May 30, 2025
ArticleSituational choice experiments for marketing researchKeith Chrzan|March 1, 2024
ArticleImplementing alternative-specific conjoint analysis to research studiesFaina Shmulyian|January 6, 2023
ArticleBy the Numbers: Do people pay attention to all attributes when making purchase choices?Steve Cohen|November 1, 2022
ArticleMicrosoft’s innovative research reveals what customers truly valueMarianne Moran Peterson, Tanya Pinto|August 17, 2020
ArticleWhat's hot in conjoint: A recap from the 2013 Sawtooth Software ConferenceChris Fotenos|December 1, 2013
ArticleData Use: A look inside the choice-modeling toolboxMichael Lieberman|February 1, 2013
ArticlePutting choice modeling to work for new product sales forecastingJerry Thomas|May 1, 2010
ArticleData Use: A good choice for choice modelingMichael Lieberman|January 1, 2010
ArticleOvercome these common hazards to seize their potentialEllen Cabacungan|December 1, 2009
ArticleData Use: Using discrete choice conjoint to validate stated-choice dataVivek Bhaskaran|March 1, 2007
ArticleBy the Numbers: Wanted: a better choice in discrete choicePhilip Moore|April 1, 2005
ArticleData Use: Discrete choice modeling in pharmaceutical marketing researchGang Xu, Yilian Yuan|June 1, 2003
ArticleData Use: Using discrete choice models to measure brand equityMichael Lieberman|April 1, 2003
ArticleUnderstanding how customers respond to product changesSean Lawson, Tim Glowa|May 1, 2002